Principals

Marti Smith
President/Chief Executive Officer

My main assignment at Brand Strategem is to provide our team as well as our client teams a shared vision for their brand moving forward – I am energized by the relationships with clients to marry our shared values, wisdom and enthusiasm for exceptional work that we can all be proud to own.

Marti Smith has had a dynamic career spearheading successful brand marketing and communications, plus leading organizations in both for-profit and non-profit businesses worldwide. Marti’s expertise combines strategic brand management, market planning, organizational leadership and communications.  Her unique approach to brand marketing is defined by interconnecting the critical pieces between strategy and relationships to create business synergies. Significant personal accomplishments include the creation of: “Welcome to Miller Time” strategies; the “Silver Bullet” campaign for Coors Brewing; and “Life’s Better Here” campaign for US WEST Communications.

Key Skill Areas:

  • Web Solutions
  • Strategic Branding
  • Brand Campaign Development
  • Public Relations and Employee Communications
  • Advertising
  • Website Development
  • New Product Launch
  • Team Training and Coaching

email:  Marti Smith